---
title: Insights
description: Case studies, techniques, strategies, and general musings about marketing, sales processes, business strategy, and general musings on growing a business
---

[Skip to content](https://www.aaroncriner.com/insights#main-content)

![AC Consulting](https://www.aaroncriner.com/hs-fs/hubfs/1-1.png?width=500&height=500&name=1-1.png)

- [Home](https://www.aaroncriner.com/)
- [Insights](https://www.aaroncriner.com/insights)

Open main navigation

Close main navigation

- [Home](https://www.aaroncriner.com/)
- [Insights](https://www.aaroncriner.com/insights)
- [Contact us](https://www.aaroncriner.com/insights#contact)

[Contact us](https://www.aaroncriner.com/insights#contact)

![Heading](https://www.aaroncriner.com/hs-fs/hubfs/Heading.png?width=2000&height=1125&name=Heading.png "Heading")

# Traffic in Traffic: A collection marketing strategies, sales process optimizations, and general musings on growing your business

## [Unlocking the Power of Problem-Based Targeting in Paid Media Campaigns](https://www.aaroncriner.com/insights/problem-based-targeting)

![Picture of Aaron Criner](https://app.hubspot.com/settings/avatar/18f584c6a690a870d86a9e9f883d7b0f) [Aaron Criner](https://www.aaroncriner.com/insights/author/aaron-criner) 

 Jan 25, 2024, 10:59:19 AM

Discover how to optimize your paid media campaigns by focusing on problems and solutions instead of ...

[Read more](https://www.aaroncriner.com/insights/problem-based-targeting)

- [Home](https://www.aaroncriner.com)
- [Insights](https://www.aaroncriner.com/insights)

---

[![2-1](https://www.aaroncriner.com/hs-fs/hubfs/2-1.png?width=100&height=100&name=2-1.png "2-1")](https://www.aaroncriner.com)

Copyright © 2026,